Full Circle produces stylish, functional kitchen products made from sustainable and renewable resources. When they choose a material to go into their products, they ask two questions -- where does it come from and where will it go? By creating products with naturally-occurring materials, such as bamboo, cellulose and loofah, they know what will happen when those materials are eventually underground. They will break down into smaller pieces, cellulose and loofah, which will fully biodegrade. Full Circle has created a unique bristle blend for their brushes -- natural plant-based fibers that are absorbent so you use less soap, and recycled plastic bristles that are tough and durable but easy on the earth. So not only do their products work great, they last longer and they generate less waste.